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What is self concept in consumer behavior?

Self Concept in Consumer Behaviour. Self-concept can be described simply as how one perceives himself and his behavior in the market place. It is the attitude one holds towards himself. Social self: How a person thinks others perceive him. Ideal social self: How a person would like others to perceive him.

Also asked, how does self concept affect consumer behavior?

Self-concept is how a consumer sees and feels about him / herself, both the actual self and the ideal self he or she would like to become. Self-concept also relates to how consumers want others to see them. Products and brands are an important way consumers reflect and shape their identities.

Similarly, what is the difference between personality and self concept? It is quite difficult to distinguish between personality and self concept. The simple definitions would be; Personality - is the way a person that presents themselves outwardly. Self Concept - this relates to how a person feels about themselves inwardly.

Keeping this in view, what components make up a consumer's self concept?

The components of self-concept are identity, body image, self-esteem, and role performance. Personal identity is the sense of what sets a person apart from others.

What are the four types of self image?

Self-image may consist of four types:

  • Self-image resulting from how an individual sees oneself.
  • Self-image resulting from how others see the individual.
  • Self-image resulting from how the individual perceives others see them.
  • Self-image resulting from how the individual perceives the individual sees oneself.

Similar Question and The Answer

Why is self concept important?

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What is ideal social self?

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